Suntory Singapore
Campaign Proposal for Auchentoshan Whisky
Proposed campaign to raise brand awareness for Auchentoshan, the world's only triple-distilled, single malt scotch whisky, with the aim of refining whisky drinkers as a younger cachet with a fresh, contrarian attitude and electric yet discerning tastes. The campaign would position Auchentoshan apart from typical whisky messaging while gaining stronger association with trendy social drinks that are the choice of young professionals.