Bank of China (Singapore)
SmartSaver Launch
Press ad and 6pp brochure for the launch of Bank of China's SmartSaver Program - a savings plan for BOC Multi-Currency Savings (MCS) account holders to earn bonus interests from salary crediting, card spending, and bill payments on top of prevailing interests. In keeping with BOC's identity and positioning, the concept uses a modern, photo-illustrative style of a singular Chinese character.